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Lifestyle55+ Affiliate and Lifestyle55+ MASTERS
Training Program


Pivotal-Accredited Senior Agent™
(ASA™) Program

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Seniors Real Estate: Navigating the Unique Needs of an Aging Population

The world of real estate is vast and complex. From first-time home buyers to the world of commercial properties, each niche presents its own set of challenges and rewards. A particularly nuanced niche is the “Seniors Real Estate” market. As the aging population grows, their real estate needs become more specific and often require a unique skill set and understanding from the REALTOR®. Let’s delve a little, into the world of Seniors Real Estate, highlighting two renowned programs dedicated to this demographic: the Accredited Senior Agent™ program, which transitioned to the Lifestyle55+ Affiliate Program, and the Seniors Real Estate Specialist program.

Understanding Seniors Real Estate

Before diving into the specific programs, it is essential to grasp the unique attributes of “Seniors Real Estate”. This term refers to real estate transactions and services catered specifically to seniors, usually those aged 55 and over. This age group often has different priorities compared to younger homebuyers or sellers. They might be looking to downsize, move closer to family, transition to assisted living, or secure a property that is more age-friendly… there are more options, but we will save that for the Lifestyle55+ Affiliate course!

Key Needs in Seniors Real Estate:

  • Downsizing from larger family homes to smaller, more manageable properties.
  • Seeking properties in communities that provide a range of amenities suitable for older adults.
  • Needing accessibility features, such as single-story homes or homes with wheelchair accessibility.
  • Needing accessibility features, such as single-story homes or homes with wheelchair accessibility.
  • Looking to be closer to healthcare facilities or family members.

    These are very basic needs and do not represent the full potential.
The Evolution: From Accredited Senior Agent™ to Lifestyle55+ Affiliate Program

For Canadian REALTORS® looking to serve the senior population efficiently, the Accredited Senior Agent™ program was a go-to for years. This program trained real estate agents to address the unique needs of senior clients. From understanding the financial implications of downsizing to being sensitive to the emotional challenges that come with selling a long-time family home, the ASA™  – equipped agents with knowledge in providing service to their senior clientele.

However, as the market evolved and the needs of seniors became even more diverse, the Lifestyle55+ Affiliate program was born. Transitioning from the Accredited Senior Agent™ program, this initiative is exclusively tailored for Canadian REALTORS®. The program takes a comprehensive approach, ensuring that agents are not only equipped to handle real estate transactions but are also knowledgeable about the broader lifestyle needs of those in the 55+ age bracket. The Lifestyle55+ Program also progressed the Accredited Senior Agent- MASTERS program to the now Lifestyle55+ MASTERS. The Lifestyle55+ brand also delivers the course to non-REALTORS® – recognizing the importance of the many supportive services that may serve a senior client.

Key Features of the Lifestyle55+ Affiliate Program:

  • In-depth Training: Goes beyond mere real estate transactions and delves into understanding the lifestyle, health, and social needs of seniors. It’s the difference between the SRES being Transactional to the Lifestyle55+ Affiliate being Transitional (Transactional vs Transitional™) 
  • Networking: Provides agents with an opportunity to connect with professionals in other fields relevant to seniors, such as financial planners, eldercare specialists, and more. Members participate in the Private Group of professionals to interact, connect, network, share stories and request assistance/guidance.
  • Tools & Resources: Offers a plethora of marketing tools, transaction aides, and guides to assist agents in serving their clients better. The program is supported by the Lifestyle55+ Network Inc. and the platform. These supports offer custom marketing – seniors real estate directory listings, senior housing directory searches and supportive consulting for both professionals and their clients.
The Seniors Real Estate Specialist (SRES®) Program

For those familiar with the North American real estate scene, the Seniors Real Estate Specialist program might ring a bell. This program, often compared to the Canadian counterpart – Accredited Senior Agent™, trains realtors on both sides of the border to meet the unique needs of senior clients. While there’s some overlap between SRES and the Lifestyle55+ Affiliate program, the latter is more tailored for Canadian REALTORS® and offers a comprehensive and supportive focus on seniors and their adult children. The SRES is often associated with the ABR as a compulsory option – therefore many agents having taken the SRES receive the training without having a focus on working the Seniors Real Estate market (our opinion).

The Lifestyle55+ Affiliate program is delivered over 3 days of training and is never offered as a discounted or short version program.

The value of being a lIfestyle55+ Affiliate – Seniors Real estate

In an age where specialization is key, programs like the Lifestyle55+ Affiliate offer a valuable resource for Canadian REALTORS® aiming to cater to the ever-growing seniors’ market. Understanding the nuances of Seniors Real Estate ensures that older adults receive the care, respect, and expertise they deserve when navigating real estate transactions. As the saying goes, “With age comes wisdom.” And with specialized training, comes the expertise to serve the wise.


Do you have any questions or comments for us – we would love to hear from you! Just drop us a note. Please keep in mind we will reply within a reasonable amount of time – typically within 24 hours not including time zones, weekends and holidays.

Users can only register after completion of Lifestyle55+Training Affiliate Course