Stand Out as a Seniors Real Estate Advocate
Get Certified with Lifestyle55+, and gain the skills and recognition to guide Canadian adults and families with confidence.
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Find a Lifestyle55+
member near you
Upcoming
Course Dates
(Limited seats – open to all Canadian applicants – delivered live via ZOOM)
Lifestyle55+
Mission Statement
Lifestyle55+
Unique Value Proposition
If you want to stand out in Canada’s seniors real estate and services market, Lifestyle55+ is your unfair advantage.
This isn’t a certificate to hang on your wall – it’s a real world career-changing journey that equips you to lead clients through some of the most important transitions of their lives. Whether you’re a REALTOR®, downsizer, or senior service provider, Lifestyle55+ gives you more than a title – it gives you the tools, mindset, and visibility to become a trusted expert in aging transitions.
You start with our 12-hour Affiliate Program, where you learn how to think, speak, and act like a true senior advocate – not just an agent. Then, if you’re ready to lead your market, our advanced 16-hour MASTERS Program gives you the next-level training, brand clarity, and peer collaboration to elevate your business above the noise.
But here’s what truly sets Lifestyle55+ apart:
You’re plugged into Canada’s largest seniors housing and services directory – SeniorCareAccess.com – with a free unbiased listing that real families actually use to search, compare, and connect.
Upon successfully completing the course and / or maintaining your annual membership, you are listed and searchable on our Find a Member section with contact information
Lifestyle55+ isn’t for Everyone
it’s for those who want to lead!
If you’re ready to go beyond generic designations and become the go-to professional
for aging clients, families, and estates in your community – this is where you start.
Our Courses & Memberships
Choose the right program and membership to grow your career, your credibility, and your client impact.
Your starting point to serve older adults with purpose and professionalism.
Practical training on working with seniors in transition
Learn cohort traits, emotions, and senior decision-making
Explore housing options, caregiving, and relationship-building
Advanced training for professionals who lead in senior care.
Stay recognized. Stay informed. Stay connected.
Delivery of Canada’s largest unbiased Seniors Housing and Services marketplace SeniorCareAccess.com
Not sure if this is right for you?
Whether you’re exploring new career paths, expanding your services,
or just have a few questions – we’re here to help .
Success Starts Here, Just Ask Our Members
Before taking the Lifestyle55+ Affiliate course, I had supported seniors in real estate through my own lived experience – but I didn’t have the formal tools or structure behind me. The training gave me the confidence, resources, and professional credibility to show up fully for my senior clients and their families.
From the marketing support to the client-centered approach, every part of the program has helped elevate my business. That’s why I’ve committed to registering for the Lifestyle55+ MASTER program—to deepen my expertise, expand my network, and continue delivering the highest level of service to the people who need it most.
— Giovanni Punzo, Lifestyle55+ Affiliate, Seniors REALTOR®
Giovanni Punzo
Paul and Esther always went above and beyond to ensure that each student understood the material. Their expertise and passion for seniors is evident and they make learning experience engaging and enjoyable by sharing real life scenarios. If you are Looking to work or already working with seniors I would highly recommend to take the Lifestyle55+ Affiliate course and potentially move on to the MASTERS program, it would be an invaluable learning opportunity.
Tetyana Micu PTO
“With years of experience supporting older adults and their families, I wasn’t sure how much new information I’d gain from the Lifestyle55+ Affiliate course – but I was genuinely impressed. The program affirmed what I already practice and added new layers of insight, structure, and marketing tools that have elevated how I present and deliver my services.”
Sheri Godrey
As someone who works closely with older adults -helping them downsize and improve safety in their homes – I’ve seen firsthand how overwhelming transitions can be for seniors and their families. That’s why I joined the Lifestyle55+ Affiliate program. The training gave me a broader understanding of the emotional, financial, and logistical challenges my clients face. It also provided new tools and strategies I now use in my day- to-day work.
Kathy King
Paul and Esther, you were both wonderful! The Lifestyle 55+ Affiliate Course and the Masters Program both exceeded my expectations. I would highly recommend them. The material was current, informative, and relevant but also enjoyable and engaging. You brought great insight, knowledge and expertise to help each student gain a deeper level of understanding the unique needs and challenges of our Seniors Community. Thank you
Donna Baglieri
Paul and Esther have become my go-to people for everything related to aging. I am constantly sharing their contact information and urging clients and other realtors to reach out. Their courses are well thought-out, packed with relevant information and are easy to follow. Real life stories and active student participation during zoom calls make the classes engaging and the information really sticks.
Catherine Dawe
The Lifestyle 55+ Affiliate program exceeded my expectations. Paul and Esther are experts in the seniors world. They delivered great content and kept it both engaging and entertaining. My favourite part of this program is the case study that was used to create a more practical experience. Financial professionals that are looking to grow their business in the 55+ demographic will benefit immensely from this program.
Bill Padrendades
Understanding The Difference
From Typical Agent To Trusted Advocate
Not all real estate agents or service providers are the same – especially when working with older adults, aging families, and estates. Whether you’re a family selecting an agent or a professional asking “Am I really equipped for this?”, here’s what the progression looks like.
The Evolution
From Accredited Senior Agent™ to Lifestyle55+ Affiliate Program
The Accredited Senior Agent™ (ASA™) designation was Canada’s original seniors real estate training program, created to help REALTORS® better serve the unique needs of older adults. Available exclusively to licensed real estate professionals, ASA™ was once part of Continuing Education (CE) credit programs in many provinces. For years, ASA™ helped Canadian agents recognize that working with seniors goes far beyond the transaction – it involves understanding aging, health, family dynamics, and complex housing decisions.
But as the landscape evolved, so did the expectations of aging clients and their families. The industry needed more than just awareness – it needed action, visibility, support and leadership. The Accredited Senior Agent™ (ASA™) designation was Canada’s first senior-specific real estate training program, originally developed to help REALTORS® support older adults through later-life moves. It was exclusive to licensed agents and offered CE credits in several provinces. For years, ASA™ helped REALTORS® realize that working with seniors requires more than market knowledge – it demands empathy, patience, and transition planning.
The Lifestyle55+ Affiliate Program members directory helps enable discovery and match you with the affiliates & masters best for you.
But the industry changed. Aging clients and their families now expect more than basic awareness. They need guidance, resources, and professionals who understand the full picture – from downsizing and health issues to POAs, senior housing options and estates. That’s why when the ASA™ was retired the Lifestyle55+ built something bigger, better and more inclusive!
